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The logo is the iconographic representation of the Aera brand, evoking the image of a vault door.
Be sure there is always plenty of contrast when choosing a logo variation.
“Aera Blue,” “Smoke,” and “Lime” are Aera’s signature colors. “Aera Blue” and “Smoke” ostensibly work as black and white within the design system.
Tints provide a lighter contrast to “Aera Blue” and “Smoke.” They can be utilized to differentiate hierarchy within a color scheme.
Aera Blue
Smoke
Lime
Sky
Lavender
GT Ultra Median and Inter pair together in perfect harmony, invoking a clean, trustworthy brand.
The “Regular” weight of GT Median Ultra is Aera’s primary typeface for headlines and titles.
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Inter is used for body copy and labels. Use varying weights to establish text hierarchy.
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